As a photographer, having a professional website for your business can be a great way to showcase your work and reach thousands of potential clients. In fact, it is a great way to distinguish yourself.
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Making a professional business website for your photography business is not as difficult as it may seem. With the right tools and resources, you can build an effective website that will help you promote your services and reach more people.
Here are some simple steps you can follow to create your own photography business website:
Choose your business and domain name:
A domain name is your website’s equipment to a physical address. It helps your customers find your site easily. Your domain name should reflect your business and brand. So, we suggest you use your business name or any similar one and choose a .com extension. If a .com domain name is not available, try to find variations.
Wedding photography, a genre of photography that focuses on capturing the special moments, emotions, and details of people on their wedding days, is a competitive but lucrative niche. The niche requires a great deal of skill, creativity, determination, and attention to detail alongside professional gear to produce stunning images of couples. Our Master guide has some helpful information to help you start.
Click Below to Read a Comprehensive Guide to Start Wedding Photography.
Choose a web host/builder:
Website hosting and building are two vital components of creating any website, including a business site. A web host provides things like server space, bandwidth, and every other necessary component of infrastructure and services to create and keep your website up and running.
On the other hand, a web builder helps you create a website without you needing to know the technical aspects of coding or programming. With the aid of a good web host/builder, you can easily create and manage your photography business website. So once you have chosen your domain name, find a good web host/builder that offers what you need at a rate within your budget.
There are many website builders like Wix, Squarespace, Mozello, Webnode, and Yola, but we recommend WordPress. It is one of the most utilized website builders among freelancers, bloggers, and companies. With a subscription plan of $40 per month (monthly billing) or $25 per month (yearly billing), WordPress can get you a business website that will allow you to provide live support to your customers, receive payments, upload videos, and a lot of other things.
Set up the website:
Next, set up the site. Designing from scratch is not suggested. Instead, we recommend you follow the steps provided by your preferred website builder. For example, if you are using WordPress, it’s best to use any free or paid WordPress template you can find on the internet.
You can also hire someone to do the basic setup. We also recommend you learn how to update the website as per your requirements.
Add your portfolio
Furthermore, upload high-quality images, and add descriptions and tags to make the website easy for potential clients to navigate and find whatever they might be looking for.
You might be interested in the article: What Photos Should Be Included In Wedding Photography Portfolio?
Similarly, ensure you add your business information, such as an address, contact, services, rates, and other things about your service that you might want to make public. Make sure to include a clear call-to-action, such as a “Contact Me” button, to make it easy for clients to get in touch with you.
Optimize the site:
Use WordPress plugins (free and paid options), keywords, and meta descriptions to optimize your photography business website and rank higher in search results. We recommend you make the website mobile-friendly because several people use their smartphones to browse the web.
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Launch and promote your website
Once everything is set; and you feel satisfied with your website’s theme, overall look, and design, launch it. Share the link with your network, and run online ad campaigns to promote the website and your business in general.
NB: Creating a website is a continuous process. You have to update it by adding new content (pictures, articles, videos) regularly. This will make the website a part of the competition, fresh, and engaging for your visitors.
In conclusion, creating a professional website for your photography business is not as complex as you might think. Simply follow all the steps and tips provided in this article to design one!