Making visually appealing and polished-looking product shots requires careful consideration of the backdrop color. While the improper color might distract from the goods and produce an unattractive background, the color can highlight the product and bring forth its greatest aspects. I know how crucial it is to pick the ideal backdrop color for product shots because I work as a product photographer.
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The backdrop color has a significant influence on how shoppers view the product and may make or break the overall appearance of the image. For this reason, you need to understand how to add a proper backdrop to a product shot. I’ll share my knowledge of the ideal backdrop color for product images in this conversation.
What Color Is Best For Background In Product Photography?
Whether you’re a professional photographer or just starting out, this article will provide valuable insights on how to choose the perfect background color for your product photos.
White
The most typical backdrop color for product pictures is white. It offers a simple, neutral appearance that makes it simple for clients to concentrate on the goods. Also, a white background makes it simple to alter and change the lighting while enhancing the product’s colors. For things with vibrant colors, like apparel or jewelry, white works best since it makes those products stand out against a plain background.
Black
Black is a common color for product pictures, particularly for those of sleek or shiny goods. The product stands out thanks to the color’s vivid and dramatic appearance. Black is a backdrop color that goes well with a variety of things, including tools, electronics, and other gadgets.
Gray
Another common backdrop color that offers a refined and neutral appearance is grey. It works best with matte-finished objects since it can highlight their textures and finer features. Gray complements neutral items’ colors nicely since it does not conflict with them, such as those that are white or black.
Backgrounds With Patterns Or Textures
Product images might benefit from fascinating and distinctive backgrounds with patterns or textures. But, it’s crucial to pick a pattern or texture that enhances the product rather than competing with it. For items made of wood or with a rustic style, for instance, a backdrop with a wood texture may be appropriate.
Remember that the best background color for product photos depends on the product itself and the look you are trying to achieve. White, black, gray, and backgrounds with patterns or textures are all popular options that can work well for different products. Ultimately, it is important to choose a background color that enhances the product and provides a visually appealing and professional look.
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Which Colors To Avoid In Background For Product Photography?
Not all backdrop colors are created equal in product photography. While some hues might draw attention to the product and make it stand out, others can hide its positive qualities and make it appear unattractive. The following backdrop hues should be avoided while photographing products:
- Busy patterns: A busy patterned background can draw the viewer’s attention away from the product and make the image look cluttered and distracting. Avoid using background papers with intricate designs or bold prints.
- Bright colors: Bright colors like neon green, bright red, or bright yellow can overwhelm the product and make it look gaudy. These colors are also challenging to match with other colors in post-production, so it’s best to avoid them.
- Strongly contrasting colors: Colors that are too contrasting against the product can make it look poorly lit and unprofessional. For example, a bright yellow background with a dark blue product won’t look very appealing.· Poorly lit colors: Colors that are poorly lit, like light gray or beige, can make the product look dull and uninteresting. These colors also don’t provide enough contrast to highlight the product’s features.